Privacy Policy

Effective date: September 4, 2026

Last updated: September 4, 2026

Natural Creations ("Natural Creations", "we", "us", or "our") operates naturalcreations925.com (the "Site") and sells 925 sterling silver jewelry at wholesale and retail. This Privacy Policy explains what personal information we collect, how we use and protect it, who we share it with, and the rights you have over it. It applies to the Site, to our wholesale account program, to appointments and showroom visits, and to our email and text message programs.

Our text message program is covered in Section 2 (privacy) and Section 18 (program terms).

Contents

1. Who we are and how to contact us

2. Text messaging (SMS) privacy

3. Personal information we collect

4. How we use personal information

5. Legal bases for processing (EEA and UK)

6. We do not sell your personal information

7. Who we share personal information with

8. Advertising and analytics

9. Cookies

10. Data security

11. Retention

12. International transfers and access

13. Your rights

14. Children

15. Third-party links

16. Changes to this policy

17. Complaints

18. SMS Terms & Conditions

1. Who we are and how to contact us

Natural Creations

4530 S Decatur Blvd

Las Vegas, NV 89103

United States

General and sales enquiries: sales@naturalcreations925.com

Phone and text: 951-907-1106

Privacy requests and complaints: sales@naturalcreations925.com

For Nevada residents exercising rights under NRS 603A, our designated request address is sales@naturalcreations925.com.

2. Text messaging (SMS) privacy

This section governs mobile telephone numbers and text message consent. It takes precedence over every other section of this policy. Where anything else in this document could be read to permit a use or disclosure of your mobile number or consent data that this section prohibits, this section controls.

2.1 We do not share mobile information

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

All text messaging originator opt-in data and consent — your mobile telephone number and the record of the consent you gave — will not be shared with any third parties. We do not sell, rent, lease, trade, license, or otherwise disclose mobile numbers or SMS consent records for any marketing, promotional, lead generation, list brokerage, audience matching, co-registration, or third-party analytics purpose, whether or not money changes hands.

Information sharing with subcontractors who provide support services is permitted solely so those subcontractors can perform services for us. In practice this means our SMS delivery platform and, where relevant, our customer service tooling. Those providers act on our documented instructions, are contractually barred from using your information for their own purposes, and may not further disclose it.

Mobile numbers and SMS consent data are excluded from every advertising, analytics, and audience program described in Section 8, without exception.

2.2 How we obtain consent

We send marketing text messages only to numbers provided directly by the subscriber, together with prior express written consent obtained at the point the number is collected. We obtain that consent through one of the following:

•     An unchecked consent checkbox at checkout on naturalcreations925.com

•     An unchecked consent checkbox on our newsletter, contact, or appointment request forms

•     An affirmative opt-in on a completed wholesale account application

•     Texting a published keyword to 951-907-1106

In each case the disclosure shown to you at the moment of consent identifies Natural Creations by name, states that the messages are recurring and automated, states the message frequency, states that message and data rates may apply, explains how to stop and how to get help, and links to this Privacy Policy and to our SMS Terms & Conditions.

Consent to receive marketing text messages is never a condition of purchase, of opening a wholesale account, or of receiving any product or service. It is never pre-checked, bundled with acceptance of other terms, assumed from a prior business relationship, or inferred from a number you gave us for a different purpose such as shipping, order support, or freight coordination.

We do not purchase, rent, import, append, or otherwise acquire telephone numbers from data brokers, list vendors, lead sellers, trade show organizers, or any other third party, and we do not message numbers obtained that way.

Your consent is captured and stored electronically in a manner intended to satisfy the federal E-SIGN Act.

2.3 What we send and how often

Marketing messages may include new arrival announcements, live sale alerts, wholesale offers and price lists, promotions and discount codes, and abandoned cart reminders. Transactional messages may include order confirmations, shipping updates, and appointment confirmations and reminders.

Message frequency varies. You will receive no more than 6 marketing messages per month. Transactional messages relating to an order or appointment you initiated are sent as needed and are not counted toward that limit.

Message and data rates may apply. We do not charge for these messages, but your mobile carrier's standard rates apply.

2.4 When we send

We send marketing text messages only between 8:00 a.m. and 9:00 p.m. in the recipient's local time zone, and we do not send marketing messages on days or at times restricted by the law of the recipient's state. We determine the applicable time zone from the recipient's number and address information rather than from the location of the sender.

2.5 How to stop

Reply STOP to any message to opt out at any time. We honor STOP, END, CANCEL, UNSUBSCRIBE, QUIT, and reasonable variants regardless of capitalization, punctuation, or surrounding words. You will receive a single confirmation message and no further marketing messages.

Opt-out requests are processed immediately and in all cases within the period required by applicable law. You may also opt out by emailing sales@naturalcreations925.com or calling 951-907-1106, and we will honor a request made by any reasonable means, not only by the STOP keyword.

We maintain an internal do-not-message list. Opting out of text messages does not remove you from our email list, and vice versa; each is managed separately, and you may opt out of either or both.

Reply HELP to any message for assistance, or contact us at sales@naturalcreations925.com or 951-907-1106.

2.6 Reassigned and incorrect numbers

If a number is reassigned to a new subscriber, or if you tell us a number does not belong to you, we will remove it from our messaging lists. Please contact us at sales@naturalcreations925.com if you receive messages intended for someone else.

2.7 Retention of consent and opt-out records

We retain your mobile number and the associated consent record — including the date, time, method, IP address where applicable, and the exact disclosure language shown to you — for as long as you remain opted in, and for at least four years after you opt out.

Opt-out records are retained for at least ten years, so that we can continue to honor your opt-out and comply with state laws that impose extended honoring periods.

These records exist to honor your choices and to demonstrate compliance. They are not used for marketing and are not disclosed to third parties.

3. Personal information we collect

3.1 Information you give us

Category	Examples	Why we collect it
Identifiers	Name, business name, email address, postal address, telephone and mobile number	To fulfill orders, service wholesale accounts, respond to enquiries, and — with separate consent — send marketing
Commercial information	Products viewed and purchased, order history, cart contents, returns, appointment history	To process and support your orders and improve what we offer
Payment information	Billing address and payment card details, processed by our payment gateway	To take payment. We do not store full payment card numbers on our systems
Wholesale account information	Business name, resale certificate or tax ID, trade references, buying preferences	To verify eligibility for wholesale pricing and comply with sales tax rules
Communications	The content of emails, texts, form submissions, and support conversations	To answer you and keep a service record
Marketing preferences	Your email and SMS consent status and the record of how it was given	To honor your choices and prove we honored them

 

3.2 Information collected automatically

Device and usage information including browser type and version, IP address, time zone, operating system, referring page, pages and products viewed, search terms, and interaction with the Site. Collected through cookies, log files, web beacons, tags, and pixels. See Section 9.

3.3 Sensitive personal information

We do not knowingly collect sensitive personal information as defined by the California Privacy Rights Act or equivalent state laws — such as government identifiers, precise geolocation, racial or ethnic origin, religious beliefs, health information, biometric data, or the contents of your communications with others. Where a resale certificate contains a tax identification number, we collect and hold it solely for tax compliance and do not use it for any inference about you.

3.4 Sources

We collect personal information directly from you; automatically from your device when you use the Site; and from our service providers where they process a transaction on our behalf. We do not acquire personal information from data brokers or list vendors.

4. How we use personal information

•     To sell and deliver products: processing orders, taking payment, arranging shipping, issuing invoices and confirmations

•     To operate wholesale accounts: verifying resale eligibility, applying trade pricing, coordinating freight

•     To provide customer service and respond to enquiries by email, phone, or text

•     To schedule and confirm appointments and showroom visits

•     To send marketing communications by email or text, where you have given separate consent for that channel

•     To operate, secure, analyze, and improve the Site

•     To detect and prevent fraud, abuse, and chargebacks

•     To comply with legal obligations including tax, customs, sales, and consumer protection law

•     To establish, exercise, or defend legal claims

We do not use personal information to make decisions producing legal or similarly significant effects about you by solely automated means, and we do not engage in profiling of that kind.

5. Legal bases for processing (EEA and UK)

If you are in the European Economic Area or the United Kingdom, we process personal information on these bases:

Purpose	Legal basis
Fulfilling your order and servicing your account	Performance of a contract
Email and SMS marketing	Consent, withdrawable at any time
Site security, fraud prevention, product improvement	Legitimate interests, balanced against your rights
Tax, accounting, and regulatory records	Legal obligation

 

You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

6. We do not sell your personal information

We do not sell personal information for money, and we have not done so in the preceding twelve months. We do not sell or share the personal information of consumers we know to be under 16 years of age.

Certain state privacy laws define "sharing" broadly enough to include the use of advertising cookies for cross-context behavioral advertising. Where we use such cookies, they involve on-site browsing activity and advertising identifiers only. They never involve mobile telephone numbers, SMS consent data, order history tied to a named individual, or wholesale account details. You can control this through the cookie controls described in Section 9 and the opt-out links in Section 8.

7. Who we share personal information with

We disclose personal information only to the categories of recipient below, and only for the purposes stated. Every processor is bound by contract to protect it and to use it only for the services performed for us.

Recipient	Purpose
Shopify	E-commerce platform hosting the Site and order records. Privacy notice: https://www.shopify.com/legal/privacy
Payment processors	Authorizing and settling payments, fraud screening
Shipping and freight carriers	Delivering orders and providing tracking
Email and SMS service providers	Delivering only the messages you have asked to receive
Google Analytics	Understanding aggregate Site usage. https://policies.google.com/privacy
Professional advisers	Accountants, auditors, and lawyers, under duties of confidentiality
Authorities and third parties	Where required to comply with law, respond to a subpoena, warrant, or other lawful request, enforce our terms, or protect our rights, safety, or property
A successor entity	In connection with a merger, acquisition, or sale of assets, subject to this policy continuing to apply

 

We do not disclose personal information to third parties for their own independent marketing purposes.

The exclusions in Section 2.1 apply to this entire section.

8. Advertising and analytics

We may use analytics and advertising cookies to measure the performance of our own advertising and to show our own ads to people who have visited the Site. Information used for this purpose is limited to on-site browsing activity and advertising identifiers. We do not include mobile telephone numbers, SMS opt-in data, or SMS consent records in any advertising or audience program.

For background on how interest-based advertising works, see the Network Advertising Initiative at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out at:

•     Digital Advertising Alliance: https://optout.aboutads.info/

•     Google: https://www.google.com/settings/ads/anonymous

•     Google Analytics: https://tools.google.com/dlpage/gaoptout

•     Meta: https://www.facebook.com/settings/?tab=ads

9. Cookies

A cookie is a small file placed on your device when you visit the Site. We use cookies that are strictly necessary for the store to function — checkout, cart, customer login, and privacy preference cookies set by Shopify — as well as cookies for reporting and analytics, and, where enabled, advertising.

Session cookies last until you stop browsing. Persistent cookies last until they expire or you delete them; most of ours expire between 30 minutes and two years from the date they are set. Shopify maintains a current list of storefront cookies at https://www.shopify.com/legal/cookies

You can accept or refuse cookies through your browser settings, usually under "Tools" or "Preferences", and through any cookie banner shown on the Site. Guidance is available at www.allaboutcookies.org. Blocking cookies may make parts of the Site unusable.

Because there is no consistent industry standard for interpreting "Do Not Track" browser signals, we do not currently respond to them. We do honor Global Privacy Control signals where applicable law requires it.

10. Data security

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, and alteration. These include encryption of data in transit, access controls limiting staff access to what each role requires, multi-factor authentication on administrative accounts, and periodic review of access rights. Payment card data is handled by PCI-compliant processors; we do not store full card numbers.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a breach affecting your personal information occurs, we will notify you and the relevant authorities as required by applicable law.

11. Retention

We keep personal information only as long as necessary for the purposes it was collected for, and to meet legal, tax, accounting, and dispute-resolution obligations.

Data	Retention
Order and invoice records	7 years, for tax and accounting
Wholesale account and resale certificates	Duration of the account plus 7 years
Marketing contact details	Until you opt out, then as set out below
SMS consent records	At least 4 years after opt-out (Section 2.7)
SMS opt-out records	At least 10 years (Section 2.7)
Customer service correspondence	3 years
Website analytics	Up to 26 months

 

You may ask us to erase information earlier; see Section 13.

12. International transfers and access

We are a United States business. Our team also operates from Jaipur, Rajasthan, India, and staff there may access customer and wholesale account information in the course of order processing, production coordination, and customer service. Our Shopify data is initially processed in Ireland for EEA visitors and then transferred outside Europe for storage and further processing, including to Canada and the United States.

This means personal information may be accessed from, transferred to, and stored in the United States, India, Canada, and Ireland, which may have different data protection laws than your country of residence.

Where we transfer personal information from the EEA or UK, we rely on the European Commission's Standard Contractual Clauses, or the UK International Data Transfer Addendum, together with supplementary measures where required. Staff and contractors in India are bound by written confidentiality and data protection obligations. You may request a copy of the relevant safeguards by contacting sales@naturalcreations925.com. For more on Shopify's transfer mechanisms, see https://help.shopify.com/en/manual/your-account/privacy/GDPR

The restrictions in Section 2.1 apply to these transfers: mobile numbers and SMS consent data are handled solely by us and by our SMS delivery provider for the purpose of sending messages you have requested.

13. Your rights

13.1 Everyone

You may, at any time and free of charge, unsubscribe from marketing emails using the link in any email, or stop marketing texts by replying STOP as described in Section 2.5.

13.2 California residents (CCPA/CPRA)

You have the right to know what personal information we have collected, used, disclosed, and — if applicable — sold or shared, and the categories of sources and recipients; the right to a portable copy; the right to correct inaccurate information; the right to delete; the right to opt out of sale or sharing; the right to limit the use of sensitive personal information; and the right not to be discriminated against for exercising these rights.

These rights apply to information we hold about you as an individual and, since 2023, to information we hold about you as a business contact in your capacity as a wholesale customer.

13.3 Other US state residents

If you reside in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, or another state with a comprehensive privacy law in effect, you have comparable rights of access, correction, deletion, portability, and opt-out of targeted advertising and sale.

Where your state law provides for it — including Virginia and Colorado — you may appeal a refusal of your request. To appeal, reply to our decision at sales@naturalcreations925.com with "Privacy Appeal" in the subject line. We will respond within the period your state law allows and, if we deny the appeal, tell you how to contact your state Attorney General.

13.4 Nevada residents

Nevada residents may direct us not to sell certain covered information. We do not sell covered information, but you may submit a request to our designated address, sales@naturalcreations925.com.

13.5 EEA and UK residents

You have the right of access, rectification, erasure, restriction of processing, data portability, objection to processing based on legitimate interests, and withdrawal of consent. You may lodge a complaint with your local supervisory authority. In the UK this is the Information Commissioner's Office, https://ico.org.uk/make-a-complaint/

13.6 How to exercise your rights

Email sales@naturalcreations925.com or write to the postal address in Section 1. To protect your information we will verify your identity, usually by matching details you supply against our records; for sensitive requests we may ask for additional verification. We will not use verification information for any other purpose.

We respond within 45 days for US state law requests, extendable once by a further 45 days with notice, and within one month for GDPR requests, extendable by two further months for complex requests.

An authorized agent may submit a request on your behalf with written permission signed by you; we may still contact you to confirm.

Exercising these rights is free. We may charge a reasonable fee or decline to act only where a request is manifestly unfounded or excessive, and we will tell you why.

14. Children

The Site is not directed to children, and we do not knowingly collect personal information from anyone under 16. We do not send text messages to any number we know or believe to belong to a minor. If you are a parent or guardian and believe a child has given us personal information, contact us at sales@naturalcreations925.com and we will delete it.

15. Third-party links

The Site may link to third-party websites, including social media and marketplace listings. We are not responsible for their privacy practices, and this policy does not apply to them. Please review their policies before providing personal information.

16. Changes to this policy

We may update this policy to reflect changes in our practices or for operational, legal, or regulatory reasons. The "Last updated" date above reflects the most recent revision. Where a change materially affects how we use personal information you have already given us, we will provide notice and, where required, obtain your consent. Material changes to our text messaging practices will not be applied to existing subscribers without fresh consent.

17. Complaints

If you would like to make a complaint, contact us by email or post using the details in Section 1. If you are not satisfied with our response, you may lodge a complaint with your state Attorney General or, in the EEA or UK, your data protection supervisory authority.

18. SMS Terms & Conditions

These terms govern the text message program operated by Natural Creations, 4530 S Decatur Blvd, Las Vegas, NV 89103, United States, at naturalcreations925.com. They form part of this Privacy Policy and should be read together with Section 2 above.

18.1 Program description

By opting in, you agree to receive recurring automated marketing and transactional text messages from Natural Creations at the mobile number you provided. Messages may include new arrival announcements, live sale alerts, wholesale offers and price lists, promotions and discount codes, abandoned cart reminders, order and shipping updates, and appointment confirmations and reminders.

18.2 How to join

You can opt in by:

•     Checking the SMS consent box at checkout on naturalcreations925.com

•     Checking the SMS consent box on our newsletter, contact, or appointment request form

•     Opting in on a completed wholesale account application

•     Texting a published keyword to 951-907-1106

Consent is not a condition of any purchase. We only message numbers provided directly by the subscriber with express written consent. We do not purchase, rent, or import phone number lists from any third party.

18.3 Message frequency

Message frequency varies. You will receive no more than 6 marketing messages per month. Transactional messages relating to an order or appointment you initiated are sent as needed.

18.4 Cost

Message and data rates may apply. Natural Creations does not charge for these messages, but your mobile carrier's standard message and data rates apply. Check with your carrier for details of your plan.

18.5 How to opt out

Reply STOP to any message to cancel at any time. You will receive one final confirmation message and no further messages. Opt-out keywords including STOP, END, CANCEL, UNSUBSCRIBE, and QUIT are honored regardless of capitalization or punctuation.

To rejoin, opt in again using any of the methods in Section 18.2.

18.6 How to get help

Reply HELP to any message for assistance, or contact us:

•     Email: sales@naturalcreations925.com

•     Phone / Text: 951-907-1106

18.7 Carriers are not liable

Carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission by your wireless service provider and is not guaranteed.

18.8 Supported carriers

The program is supported by major U.S. carriers including AT&T, Verizon Wireless, T-Mobile, and their affiliates and MVNOs. Carrier participation may change without notice.

18.9 Privacy

We will not share your mobile number or SMS opt-in consent with any third parties or affiliates for marketing or promotional purposes. Section 2 of this Privacy Policy sets out in full how we collect, use, retain, and protect your mobile information.

18.10 Eligibility and changes

You must be at least 16 years old and the account holder or authorized user of the mobile number you provide. We may modify or cancel the program or any of its features at any time, with or without notice.